Parley addresses major threats towards our oceans, the most important ecosystem of our planet.
The power for change lies in the hands of the consumer – given they have a choice – and the power to shape a new consumer mindset lies in the hands of the creative industries.
Artists, musicians, actors, filmmakers, fashion designers, journalists, architects, product inventors, and scientists have the tools to mold the reality we live in and to develop alternative business models and ecologically sensible products to give us an alternative choice, an everyday option to change something.
To succeed, we need to find ways to synchronize the economic system with the ecosystem of nature. And make environmental protection fiscally lucrative for pace-setting major companies.
Parley has been created to accelerate a process of change, which is already in progress. No other big movement in history has developed faster than the environmental cause.
We want to make sure our response is fast enough before we lose a treasure we have only just started to explore and still don’t fully understand.
Every second breath we take is generated by the oceans. The oceans give us life. We give them plastic. Let’s invent our way out of this. Together. Parley A.I.R is the strategy to end marine plastic pollution—and your invitation to participate.
Maev encourages you to take the Parley A.I.R Pledge.